CRM

October 6, 2025

Pipedrive is a sales-first CRM built to streamline pipeline management and improve productivity. Discover the top features designed to help your sales team stay organised, avoid wasting time, and close deals faster.

As a business owner, sales are your ticket to more revenue, freedom and peace of mind.

The problem is that closing a sale is often a time-consuming and manual process that consumes your team’s valuable time.

Instead of nurturing leads and landing customers, you’re stuck writing emails, creating invoices, entering data and slogging through countless time-sucking tasks that hold you back.

The solution? Pipedrive – a powerful sales CRM software used by 100,000+ teams that makes winning deals easier.

With over one hundred features purpose-built to support your sales, we could spend ages talking about Pipedrive (if we corner you at a party, we will). But since you’ve got a business to grow, we’ve rounded up the best Pipedrive features to help you go from prospect to closed deals faster.

Pipedrive CRM Best Features

Pipedrive’s award-winning CRM enables your team to track leads, manage deals, automate tasks, and gain valuable insights to optimise their performance and grow your business.

As a sales-focused CRM, Pipeline’s features are built around activity-based selling. Instead of being a “Swiss Army Knife” tool, Pipedrive does one thing and one thing well: support your sales process from start to finish.

Here’s a deeper look at Pipedrive’s top features, broken down by category.

Sales Software Features

Pipeline Management

Imagine the functionality of a CRM, but with the ease of filtering a spreadsheet – that’s Pipedrive. Pipedrive’s simple pipeline view uses a clear, drag-and-drop Kanban layout. Each deal is organised by stage, giving you real-time visibility into progress and bottlenecks.

Map out complex projects with Deal Cards that move from stage to stage
Create to-do lists and easily track projects with labels, custom fields and filters
An instant birds-eye view of your sales pipeline shows what to do and when

✅ Why We Love It: Pipedrive’s visual pipeline management system puts your sales funnel front and centre. The intuitive layout, with deals neatly organised by stage, is easy to understand even if you’re not tech savvy or your team is resistant to change.

Lead Management

You’re only as successful as the quality of your leads. Pipedrive offers multiple ways to track, store and nurture leads. Chatbot and Live Chat tools interact with prospects 24/7 to pre-qualify leads. Customisable web forms make it easy to bring people into your sales funnel. And Pipedrive’s Smart Contact Data uses your leads’ email addresses to collect information they share online to help with lead scoring and segmentation.

Get notified when deals stay idle for longer than your assigned ‘Rotting’ period
Bulk import leads from spreadsheets with an easy-to-use importing function
Filter, sort and edit incoming leads to prevent them from going cold

✅ Why We Love It: Pipedrive’s single point of truth makes it easy to learn everything you need to know before dealing with a lead. This is a huge time-saver compared to chasing up notes or rushing to get up to speed before trying to close a sale.

‍Insights and Reports

Pipedrive’s interactive dashboard helps your sales reps recognise patterns so that they can optimise your workflow and marketing campaigns. Customisable sales reports can also track default criteria, such as the number of new deals and recurring revenue, or custom metrics relevant to your business.

Confidently forecast revenue and make data-driven decisions
Get a live overview of your team’s performance with real-time monitoring
See which accounts generate the most revenue and which need support

✅ Why We Love It: Click-to-create reporting allows you to see exactly where your team stands, putting an end to the guesswork. It’s like having a crystal ball for your sales, showing you what’s working and what isn't so that you can make smarter, faster decisions.

Integrations and Add-Ons

Pipedrive's extensive integration marketplace makes it easy to connect your favourite tools (or find new ones) to streamline your workflows, automate annoying repetitive tasks, and boost business growth. One-click connectivity is available for over 400 apps, services, and tools.

Here’s what that can look like…

A B2C company can integrate Pipedrive with LinkedIn to find professional emails and automatically sync contact information to Pipedrive.
An SaaS business can integrate Pipedrive with a marketing automation tool, such as Mailchimp, to trigger automated workflows (like a welcome series).
A small business can connect Pipedrive with QuickBooks to create and send invoices effortlessly, freeing up valuable time.

✅ Why We Love It: Connecting with the other tools you already use means everything works together in one smooth workflow. No more jumping between a dozen different apps all day.

Email Marketing Features

Email Builder

Pipedrive’s email builder helps you create beautiful, responsive email marketing campaigns in no time with drag-and-drop blocks and carefully curated templates. With zero design experience, you can choose from a range of eye-catching templates or build out your own to create professional, engaging emails.

Create email campaigns faster (and free up your team’s time)
Improve email conversion rates and nurture leads 24/7
Maintain brand voice and consistency even as your team changes

✅ Why We Love It: We’re not design experts and we’re guessing you’re not either. Pipedrive’s email builder turns anyone into a graphic designer without having to upskill, retrain or learn a thing.

Email Segmentation

The less you personalise your emails, the more likely people are to ignore your message (if they open your emails at all). With Pipedrive’s email segmentation feature, you can filter your recipient list based on campaign data and interactions and send targeted emails to make sure the right message gets delivered to the right people.

Personalise emails to increase open rates and conversions
Filter out specific contacts to deliver highly targeted messaging
Easily create email groups based on contact data and lead scores

✅ Why We Love It: You can finally stop blasting emails to your entire list (which people weren’t reading anyway), and get specific with your messaging. Talking directly to people’s interests has never been easier.

Email Analytics

Pipedrive email analytics function makes it easy to track your email performance over time and by location, monitor delivery and bounce rate and see who’s most responsive to your marketing messages. With clear visualisation of your email metrics, you can stop guessing what works and get strategic.

View campaign performance from one central dashboard
Check which contacts are engaging so you can follow up as needed
Track everything from link clicks to unsubscribes to support your strategy

✅ Why We Love It: Pipeline offers data that’s useful, not data for the sake of more data. Things like open rates and link clicks help you shape your messaging so you’re not shooting off emails into the void.

Email Marketing Automation

Pipedrive helps eliminate unnecessary manual work and boost productivity by setting up workflows and triggered events, so tasks happen automatically without you having to lift a finger. For example, you can automate activities when deals reach certain stages (such as a proposal being opened) or send an email when a deal is created to eliminate manual and repetitive work from the sales process.

Segment your audience based on key demographics and insights
Quickly create email workflows using existing templates (or create your own)
Automate the customer journey with engaging email marketing campaigns

✅ Why We Love It: Pipedrive makes it easy to sound like you’re a professional copywriter (even when you’re not), with done-for-you workflows built by salespeople, for salespeople – a serious time saver!

AI-Powered Features

AI Email Tools

Pipedrive comes with two valuable AI-powered tools to get you out of your inbox and focus on the things that matter.

AI-powered email creation helps you turn prompts into high-quality sales emails (think ChatGPT, but designed to deliver powerful sales messages in the right tone of voice) that save valuable time. Choose the type, tone and length of email you need – from cold outreach to follow-ups and proposals – and receive suggestions to improve your delivery.

AI email summaries generate accurate summaries of your email conversations with a single click. Easily distil complex or lengthy email threads to understand your recipient’s core needs without crawling through a crowded inbox or making assumptions.

✅ Why We Love It: Finally, an easy way to draft a perfect sales email in seconds instead of staring at a blank screen wondering what to write. We’re huge fans of AI summaries too instead of scrolling endlessly through an inbox looking for an old email. Both huge time savers.

AI Sales Assistant

Pipedrive’s in-built AI continuously analyses your deals, contacts and emails to find the most valuable insights in your sales data. Receive personalised recommendations to improve your sales success.

For example:

Reminding you of opportunities when deals are in the final stages
Predicting deal probability so you focus on the highest value opportunities
Automate follow-ups with sales reps so leads don’t fall through the cracks
Accurately forecast revenue so you can confidently make business decisions

✅ Why We Love It: It’s like having a personal sales coach that never sleeps, doesn’t take paid leave, and doesn’t get paid at all, analysing your deals to tell you which ones are most likely to close—a game-changer for sales.

Pipedrive Pricing

Pipedrive CRM offers four pricing plans billed annually or monthly.

Lite: $14/month per user
Growth: $39/month per user
Premium: $49/month per user
Ultimate: $79/month per user

*Prices above are annual prices in USD. An annual subscription currently offers a 42% saving on a monthly Pipedrive subscription.

It’s worth pointing out that there are differences in features across each plan. For example, AI email creation and email summaries won’t be available on the Lite or Growth plan. We recommend comparing plans to ensure you’re getting everything you need without any unnecessary add-ons.

You can also try Pipedrive for free with a 14-day trial. Or, claim an extended 30-day free trial by scheduling an obligation-free consultation with a member of the Process Culture team.

Who is Pipeline For?

Pipeline is great if you want…

✅ Small to medium-sized businesses looking for sales process support
✅ Quick onboarding without time-consuming training
✅ Instant visibility across all deals at the click of a button
✅ Businesses juggling multiple clients or pipelines
✅ Increased ROI from sales-led teams and staff

Pipeline isn’t suited for:

☒ Complex, enterprise-level customisation
☒ Teams requiring sales, marketing and support in one platform
☒ Businesses with advanced automation or enterprise needs
☒ Micromanagers who don’t want to let their team work autonomously
☒ Leaders who aren’t open to adopting a new CRM

Pipedrive's Features: Our Verdict

Is Pipedrive the best CRM for your business?

As a powerful CRM packed with features to help streamline your sales process, 100,000+ teams already leverage Pipedrive to boost their bottom line. Whether Pipedrive is right for you will depend on your needs and budget.

As an affordable option compared to CRMs like Salesforce and HubSpot, Pipedrive’s focus on sales streamlines many of the features that can bog down other CRMs.

Plus, with a range of features, customisation options and new additions – including email marketing automation – Pipeline is an excellent option for small to medium-sized businesses, especially if you’re struggling with time-consuming bottlenecks that are slowing down sales.

Interested in learning more about Pipedrive’s 100+ features? Schedule a free demo to discover how Pipedrive can help you sell more effectively.

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