About The Company

Sweet Caroline Gingerbread & Biscuits creates handmade Cookies and Gingerbread, offering custom designs for personal and corporate gifting, shipping Australia-wide from our Bayside, Melbourne kitchen.  We're famous for our lolly and chocolate-filled Gingerbread Houses - an unforgetable tradition that can be customised with your logo, making us leaders in Christmas gifting.

The Challenges

The main challenges we faced were manual email follow-ups and welcoming new subcribers to our newsletter with an email written every time.  We had no centralised customer management.  As our customer base grew, it became harder to manage manual processes, which took up so much of my time.

The Solution

CRM Implementation - Process Culture introduced a centralised CRM system, giving me one place to manage customer details, track enquiries and keep everything organised.  They set up automated email sequences to welcome new newsletter subscribers, saving me time and ensuring consistent communication.The whole process was seamless, with every step explained clearly.  I felt supported at all times, and still do.

The Results

While it’s still early and there are no measurable outcomes yet, the impact of working with Process Culture has already been significant. Heading into the busiest time of year for my business, I feel reassured knowing these systems are in place. With automated emails and a CRM to capture information about leads and customers, I now have the confidence that opportunities won’t be missed and that I can build stronger customer relationships into the future.

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To read more about Sweet Caroline Gingerbread & Biscuits, you can visit their website here www.sweetcaroline.net.au