About the Company

Right Angle Events is a Melbourne-based event agency known for planning, operational expertise, and seamless delivery of corporate, community, and custom events. With over a decade of experience, the team specialises in the logistics that bring complex events to life from strategic planning and vendor coordination to technical production and on the ground execution.

Right Angle Events has built a reputation for being a trusted partner for organisations who need their events to run like clockwork. Whether it’s a large-scale symposium or conference, a product launch, a family fun day, or an executive board meeting, the team thrives on turning creative ideas into structured, impactful experiences.

The Challenges

Before working with Process Culture, we had no formal CRM system or structured sales process in place. All our lead tracking and follow-ups were managed manually using a whiteboard — which became increasingly difficult to scale as the business grew. We needed a more efficient and reliable way to manage enquiries and keep track of leads.

The Solution

Process Culture helped us implement a new CRM system that connects seamlessly with our website's enquiry form. They set up an automated email autoresponder to ensure prompt responses to incoming leads and guided us through building a clear, customised sales process — including a visual sales map tailored to our business.

The Results

We now have a centralised CRM where all our lead and client data is stored and easily accessible. Our enquiry form automatically feeds into the system and triggers follow-up emails, saving us time and reducing missed opportunities. In addition, an automation was created that connects directly to ClickUp, allowing us to manage client project scopes and timelines more efficiently. Overall, our lead handling and client onboarding processes are now far more streamlined and professional.